One of the key success factors behind Glorious’ rapid-paced growth in the crowded peripherals
market has been keeping its product lineup simple, offering relatively few options per category
compared to leading competitors. Each SKU is designed to be a “perfect product” that meets the
needs of wide user-bases – reducing “choice paralysis” for customers.
Glorious is launching Glorious Forge primarily to serve the “enthusiast market” – the subset of
highly-passionate customers who see PC hardware & peripherals as a hobby in itself. Many
members of enthusiast communities seek unique product concepts and designs that would be
too niche for Glorious’ main portfolio. Through Glorious Forge, the company can release
limited-run and experimental products without compromising the core lineup.

Glorious Forge projects will span Glorious’ entire category ecosystem, including mechanical
keyboards, mice, mouse pads, and other accessories. They also plan to use Forge to enter new
product categories, and to collaborate with artists, creators, and industry KOLs.